07/09 - 15Apr2009

Advertising of E-Cigarette Product

Reference is made to the E-Cigarette Product. The Public Health Regulation Division has informed the Authority that this product contains nicotine and hence is classified as a tobacco product.

According to the Tobacco Act Chapter 315 “No person shall on television, radio or other broadcasting medium, or in cinemas, advertise cigarettes, cigars or other forms of tobacco, tobacco products or smoking requisites”.

To this effect, you are hereby being instructed not to advertise this product on radio or television.

Pierre Cassar
Chief Executive
15th April 2009
Re 51/01