46/08 - 15Oct2008

Interpretation of Sponsorship Rules

Paragraph 20 of the Third Schedule to the Broadcasting Act provides that:

“Sponsored programmes shall meet the following requirements:

(b) they shall be clearly identified as such by the name or logo of the sponsor at the beginning or the end of the programmes.”

As can be clearly noticed, this provision does not specify the manner in which such name or logo may be presented.  Therefore, please note that animation techniques may be used as long as these are exclusively illustrating the name or logo of the sponsor. 

Dr Kevin Aquilina
Chief Executive
15th October 2008
Ref 17/62